Poor Website Design Can Be Fixed with WordPress

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WordPressAre you missing out on customers because of poor website design? No matter how good your products are, a poorly-built website can end up losing you many new customers.

In a world where appearances matter, the look of your web site can contribute significantly to the success of your business. Your website is the first thing that your visitor sees and this can influence their purchasing decision.

People are now turning to the internet to find products and services. Even if we’re only doing preliminary research, we will instinctively switch to our smart phone and go visit a site first before buying products in-store or online.

Now, put yourself in your customer’s shoes. How does your digital presence appear to them? Does your site invite them to come and explore things further, or does it make them hesitant and unsure about where to go next?

How your website looks is only the tip of the iceberg. There are so many other things than can influence your visitors’ experience and their decision to buy from you.

Here are just some of the more important design problems that can affect your website’s results:

Poor Website Design Issues

Some of the most common website design issues that can impact your user’s perception of your site include some or all of the following:

  • Color – Unattractive color schemes can impact on your results. This also applies to using text and background color. There are ways to select web colors correctly and even safe web color tools you can use to make sure that the colors you decide on will display predictably across various mediums. If in doubt, consult a professional web designer.
  • Design Elements – Pages that contain unpleasant, outdated or just plain old ugly graphic elements can turn prospects away from your site. Visitors can also be affected by overall design inconsistencies and excessive use of design elements.
  • Layout – How your site is arranged can have a significant impact in the way visitors interact with your site. Layout considerations also include where your navigational menus, links and other elements are placed, where menus are positioned on your site, page columns, etc ….
  • Responsiveness – As websites are now viewed using various devices with different-sized browsers, it’s important that the design of your website be responsive. If your web pages do not display well on all devices, browsers and platforms, you will experience loss of customers.

Functionality Problems

Common functionality problems include the following:

  • Persistent errors – A huge turn-off for users is landing on a site where some links don’t work, videos can’t play and graphics aren’t showing. Subpar functionality is not acceptable for any website, especially if you are trying to come across professionally. Your website reflects your company. It’s important therefore, to make sure that all your links, videos and images remain working all the time. Sometimes problems could be related to things like your web hosting, and you may not even be aware of it, but it’s important to make sure that you’re consistently proactive and that you attend to all problems as soon as possible.
  • Feature limitations – If your web site offers users certain features and functionalities, then make sure that these are not limited. For example, if you want to sell products on your site, make sure that you provide visitors with full e-commerce functionality that allow them to easily choose and add items to a cart, enter discounts, complete their transactions with credit card or PayPal, receive purchase notifications, invoices and confirmations, etc.

Poor User Experience

Normally, where your business suffers most noticeably because of a poorly-built website is the “user experience”.

A bad user experience can leave a bad taste in visitors’ mouths and lead to venting their disappointment on social networks, user forums, review sites, comments, etc ….

Typical problems that can cause a poor user experience include:

  • Ease Of Use – Your website should be easy to use and intuitive to navigate. Your service information should not be hard to find. Your potential clients want user-friendly features and they want to find what they are looking for as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable content to your site (e.g. videos), make sure that users are given instructions on how to download and access your files.
  • Organization – If your web site isn’t well organized and user-friendly, you run the risk of losing not only prospective clients but current clients too. Things like search engine-friendly links, product and service categories and sections where your content can be easily found provides visitors with an enjoyable experience.
  • Compelling Web Site – Users want sites that are easy to use, well organized, and that are eye-catching. This requires achieving a balance between attractive, modern web design and compelling content that engages your visitors. For example, highlight hyperlinks pointing to product pages by inserting professionally-taken photos or illustrations beside well-written descriptions. This is very effective and can help you improve not only the user experience on your website, but also grow your sales and conversions.
  • Engaging Features – Another aspect that helps customers decide to stay longer on your website is providing interactive features that engage your customers, like allowing them to leave comments, share, like, download and recommend your content, interact with your support staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want users to move quickly within your website and access your information without waiting around for pages to load, so having your site optimized for page loading speed is important.
  • Trustworthy Site – One of the most important and often ignored aspects of creating a great user experience is to ensure that users feel comfortable doing business with you online. To reassure your web visitors that you are credible, trustworthy, secure and professional to deal with, make sure to add legal compliance pages like a business information page, privacy policy, terms of use, security information, financial disclaimers, etc.

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As you can see, there are many areas that can lead to a poor user experience and impact your business success online. If you have poor website design issues, you run the serious risk of not only losing potential paying clients, but also current clients as well.

Now … what if you have arrived on this site because you currently have an existing site with design problems that you feel may be affecting your business?

First, keep in mind that getting a complete website overhaul can take some time. It can also be quite costly depending on the problem and what kind of site you currently operate, especially if what needs doing requires a lot of web coding.

If you are currently considering having a new website developed or upgrading an existing web site, then we recommend that you consider choosing WordPress.

WP tips

You can find more articles about WordPress on this site, but here are just a few key points to keep in mind about why you should seriously choose WordPress:

WordPress Themes – Instant Web Site Design

WordPress themes are unique web site design template systems that let you immediately customize the look and feel of your entire site with only a few mouse clicks.

There are thousands of great-looking themes designed for WordPress available that can be easily downloaded. Many of these are either free, or can be purchased for a relatively inexpensive price, saving you thousands of dollars on the cost of website design.

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Most themes built for WordPress nowadays are fully responsive and provide users with flexible and customizable options for changing design settings on your site such as color, elements like menus and headers, page layouts and more. This is just part of what makes WordPress an ideal tool for helping you achieve a design for your website that helps your business.

To see premium responsive themes that you can easily customize, visit our site Reward Themes.

WordPress Plugins – Powerful Scalability

Another great reason to choose the WP web site management platform is that WordPress provides you with modular functionality through add-on applications called “plugins.”

Plugins, like themes, integrate easily with your website to provide you with almost unlimited new functionality.

Earlier we discussed issues in areas like subpar functionality and feature limitations as part of the reason why a poorly built web site could end up costing you customers.

WP plugins can help you overcome these issues quite easily and inexpensively. If there is a functionality that you need integrated with your site, just install a plugin that will help you get the job done.

Need a plugin that will notify you about any problems detected on your site like hyperlinks not working, videos not streaming, graphics that are missing or even alert you if your entire site has gone down? No problems … there are WP plugins that can help you fix that, or let you know about issues so you can correct these immediately!

Need a plugin that will transform your site into an online store or provide you with a complete e-commerce solution? Again, no problem! There are several inexpensive and easy-to-use plugins that will help you sell products on your site and provide your users with full e-commerce features that allow them to easily choose and add items to a shopping cart, enter discount codes, complete their purchases with credit card or PayPal, receive notifications, receipts and email confirmations, etc.

And just like WordPress themes, there are thousands of fantastic plugins that you can download and easily install on your site free of charge, or that are relatively inexpensive, once again, saving you hundreds of dollars on the cost of website development.

WP web design

You can learn more about WordPress plugins here: A Guide To Understanding WordPress Plugins

WordPress – An Interactive Website User Experience

In addition to being able to correct issues caused by a poorly-designed web site, WordPress can also help you provide your customers with a great user experience.

WordPress provides beautiful and exciting themes that cover all kinds of applications and functional plugins that allow website visitors to contact, engage and interact with you. With the right combination of a WordPress-driven website, WP themes and plugins, plus great content, you can create a rich and engaging user experience that will keep them coming back to your website.

WordPress web design

As we’ve previously stated, consumers nowadays will do research online before they make a purchasing decision. If your website isn’t designed with customers in mind, these consumers will simply move on to another business with a better website or better website experience.

Hopefully this information has given you a better understanding of issues that can affect your web site and how WordPress can help you fix poor website design problems. To learn more about the benefits of using the WordPress platform please click on links to visit our related posts section.

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Disclaimer: We are not associated with WordPress although we may derive a financial benefit from sales of products advertised, reviewed or linked to from this site. The product images and information on this page have been supplied from the product or plugin’s website


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