Are you missing out on customers because of poor website design? No matter how good your products are, a poorly-built website can end up losing you many new customers.
In a world where appearances matter, the look of your web site can contribute significantly to the success of your business. Your website is the first thing that your visitor sees and this can influence their purchasing decision.
People are now turning to the internet to find products and services. Even if we’re only doing preliminary research, we will instinctively switch to our smart phone and go visit a site first before buying products in-store or online.
Now, put yourself in your customer’s shoes. How does your digital presence appear to them? Does your site invite them to come and explore things further, or does it make them hesitant and unsure about where to go next?
How your website looks is only the tip of the iceberg. There are so many other things than can influence your visitors’ experience and their decision to buy from you.
Here are just some of the more important design problems that can affect your website’s results:
Some of the most common website design issues that can impact your user’s perception of your site include some or all of the following:
Common functionality problems include the following:
Normally, where your business suffers most noticeably because of a poorly-built website is the “user experience”.
A bad user experience can leave a bad taste in visitors’ mouths and lead to venting their disappointment on social networks, user forums, review sites, comments, etc ….
Typical problems that can cause a poor user experience include:
As you can see, there are many areas that can lead to a poor user experience and impact your business success online. If you have poor website design issues, you run the serious risk of not only losing potential paying clients, but also current clients as well.
Now … what if you have arrived on this site because you currently have an existing site with design problems that you feel may be affecting your business?
First, keep in mind that getting a complete website overhaul can take some time. It can also be quite costly depending on the problem and what kind of site you currently operate, especially if what needs doing requires a lot of web coding.
If you are currently considering having a new website developed or upgrading an existing web site, then we recommend that you consider choosing WordPress.
You can find more articles about WordPress on this site, but here are just a few key points to keep in mind about why you should seriously choose WordPress:
WordPress themes are unique web site design template systems that let you immediately customize the look and feel of your entire site with only a few mouse clicks.
There are thousands of great-looking themes designed for WordPress available that can be easily downloaded. Many of these are either free, or can be purchased for a relatively inexpensive price, saving you thousands of dollars on the cost of website design.
Most themes built for WordPress nowadays are fully responsive and provide users with flexible and customizable options for changing design settings on your site such as color, elements like menus and headers, page layouts and more. This is just part of what makes WordPress an ideal tool for helping you achieve a design for your website that helps your business.
To see premium responsive themes that you can easily customize, visit our site Reward Themes.
Another great reason to choose the WP web site management platform is that WordPress provides you with modular functionality through add-on applications called “plugins.”
Plugins, like themes, integrate easily with your website to provide you with almost unlimited new functionality.
Earlier we discussed issues in areas like subpar functionality and feature limitations as part of the reason why a poorly built web site could end up costing you customers.
WP plugins can help you overcome these issues quite easily and inexpensively. If there is a functionality that you need integrated with your site, just install a plugin that will help you get the job done.
Need a plugin that will notify you about any problems detected on your site like hyperlinks not working, videos not streaming, graphics that are missing or even alert you if your entire site has gone down? No problems … there are WP plugins that can help you fix that, or let you know about issues so you can correct these immediately!
Need a plugin that will transform your site into an online store or provide you with a complete e-commerce solution? Again, no problem! There are several inexpensive and easy-to-use plugins that will help you sell products on your site and provide your users with full e-commerce features that allow them to easily choose and add items to a shopping cart, enter discount codes, complete their purchases with credit card or PayPal, receive notifications, receipts and email confirmations, etc.
And just like WordPress themes, there are thousands of fantastic plugins that you can download and easily install on your site free of charge, or that are relatively inexpensive, once again, saving you hundreds of dollars on the cost of website development.
You can learn more about WordPress plugins here: A Guide To Understanding WordPress Plugins
In addition to being able to correct issues caused by a poorly-designed web site, WordPress can also help you provide your customers with a great user experience.
WordPress provides beautiful and exciting themes that cover all kinds of applications and functional plugins that allow website visitors to contact, engage and interact with you. With the right combination of a WordPress-driven website, WP themes and plugins, plus great content, you can create a rich and engaging user experience that will keep them coming back to your website.
As we’ve previously stated, consumers nowadays will do research online before they make a purchasing decision. If your website isn’t designed with customers in mind, these consumers will simply move on to another business with a better website or better website experience.
Hopefully this information has given you a better understanding of issues that can affect your web site and how WordPress can help you fix poor website design problems. To learn more about the benefits of using the WordPress platform please click on links to visit our related posts section.
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Disclaimer: We are not associated with WordPress although we may derive a financial benefit from sales of products advertised, reviewed or linked to from this site. The product images and information on this page have been supplied from the product or plugin’s website
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